Why Change ?

The Expert View, from Cranfield School of Management

Why Change ?
If people are dissatisfied (D) with the current situation, and if there’s a vision (V) for improvement and clear process (P), then the cost of not changing (C) is more than the cost of changing (DxVxP > C). Change is resisted if dissatisfaction, vision and or process don’t exist.

What ‘change process’?
Try a typical four stage process :
1. Awareness of the need for change
2. Interest in the process
3. Willingness to try the changes
4. Acceptance
Different stages, need different tactics, but the ‘platinum rule’ is – do for other people what they would do for themselves!

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