Networking

The Expert View
Networking is important not only for generating business. In today’s complex and interrelated organizations, networking is also an essential management skill. Personal relationships are a source of information and power – the better the quality of your network, the more ‘social capital’ you have. Contacts outside your organization and industry give you an external perspective that enable innovation. A wide range of relationships inside your organization provide you with opportunities to build support and develop your ideas.
(Dr. Martin Clarke, Cranfield School of Management)

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